The Connecticut Humane Society (CHS) has served pets and families since 1881, making it one of the oldest and most trusted animal welfare organizations in New England. Each year, CHS provides adoption services, medical care, and community programs to thousands of animals. Their mission is clear: create a modern, compassionate experience for both pets and people.
When CHS began designing a new website, the team quickly realized their outdated adoptable pet listings no longer matched the expectations of today’s adopters. They needed a solution that was mobile-friendly, easy to use, and visually appealing. That’s when CHS partnered with PetBridge, an animal shelter software developed by Baseline Creative. The goal was simple: help shelters save time, improve adoptions, and strengthen community engagement.
Before PetBridge, CHS struggled with its adoptable pet section. The listings were not optimized for mobile, which frustrated potential adopters searching on phones or tablets. With so many people accessing the website on mobile devices, the need for an upgrade was urgent.
“PetBridge truly did bridge the gap between our pet database and our website software,” said Susan Wollschlager, Marketing and Communications Manager for CHS. “The pet profiles now present beautifully on desktop and mobile, and visitors can easily search for the types of pets they’re looking for.”
By adding PetBridge to its existing site before the new website launched, CHS immediately improved the browsing experience, even during the transition period.
In choosing a partner, CHS valued both the technical expertise and the customer-first approach of Baseline Creative and PetBridge.
“The CHS team updating the website was impressed with Baseline Creative’s development skills and customer testimonials,” Wollschlager explained. “Baseline was easy to work with from the start, quick to answer questions, and great at finding solutions to any concern.”
Because of the team’s responsiveness and collaborative approach, the decision to use PetBridge became clear.
Once PetBridge went live, CHS saw immediate improvements in how adopters interacted with their website.
Although adoption rates have stayed steady, CHS has seen a sharp rise in mobile traffic and overall site engagement. As a result, adoptable pets gain more exposure, and families enjoy more opportunities to connect with them.
For adopters, the updated website makes searching for pets simpler, faster, and more enjoyable. For staff, the smooth integration between CHS’s pet database and the website saves time and reduces frustration.
“CHS would definitely recommend using PetBridge as a way of showcasing pets in the most user-friendly way, especially if your audience relies heavily on mobile,” Wollschlager said. “A better user experience means people spend more time on and make more visits to your website. That translates into more exposure for the pets and, ultimately, more adoptions.”
The success at CHS shows how PetBridge can solve one of the most common challenges shelters face today: creating a mobile-first adoption experience. With reliable customer support, smooth integration, and tools that increase adoption visibility, PetBridge allows shelters to focus on what matters most: caring for animals and finding them loving homes.
PetBridge is a leader in shelter management software, offering tools like Pet Alerts, adoption displays, Lost & Found solutions, and custom features tailored to each organization’s needs. By saving staff time, reducing stress, and improving adoption outcomes, PetBridge supports shelters and rescues across the country.
Take a tour of our features, explore our pricing options, and contact us today to learn how PetBridge can support your mission.
